Begin with the good: When offering constructive criticism, it’s best to offer the positive as well as the areas that need improvement. Begin with some of the individual’s strengths and offer examples of great work they have done.

Let’s face it, we all think we know who we are. We know what we love, dislike, and despise. We have our dreams, goals, and everyday needs. But, the question that’s worth asking is: Do you truly know YOU? Do you have a good sense of YOU (Your Own Understanding)?

Why YOU matters.

… Minimize Distractions: Most focus and work best when we aren’t distracted. For me, distractions come primarily from my phone. So, when I am writing, I have it charging in another room on airplane mode. I also don’t do well in silence, I actually find it to be distracting. I’ll either listen to music or sit outside as I find that it helps me to focus better.

Have you ever reread an email before hitting send, wondering if it sounded too harsh? Or struggled to get your message across clearly and concisely? If so, you’re not alone. As a communication expert and leadership coach, I’ve spent years helping professionals refine their messaging.

In today’s competitive, 24/7/365 business world, saying “yes” to opportunities, meetings, collaborations, partnerships and just about anything else is the norm, not the exception. In the early days of our careers, many of us were told to capitalize on opportunities, that collaboration leads to growth, that being agreeable builds relationships and that saying “yes” was expected.

COVID-19 has changed everything, especially if you are a PR professional. In short, the world is spinning faster. Kathryn Lancioni of Seton Hall University and Dr. Pooja Arora of HCL and Shiv Nadar Foundation recently shared information about the unintended consequences of the pandemic on the PR industry.

The role of a public relations (PR) practitioner has evolved from a simple disseminator of information to a relationship builder, communication strategist, crisis manager, and media manager. When the pandemic disrupted the world in March 2020, its ramifications were significantly felt in the PR industry as well.

Kathryn Lancioni’s book, PR: The Changing Global Landscape, is published. This book examines the changing landscape of the global PR industry. It features the thoughts and observations of 28 public relations and digital marketing professionals from around the globe.

Our CEO, Christine Perkett, was one of 28 global marketing leaders to contribute a chapter for this new book by Kathryn Lancioni. “Simply put, PR professionals generate awareness of a product and marketers build demand for it.

Paragon’s Simon Hylson-Smith and PJ Kinsella featured in Kathyn Lancioni’s latest book, “Public Relations: The Changing Global Landscape” The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.