Our CEO, Christine Perkett, was one of 28 global marketing leaders to contribute a chapter for this new book by Kathryn Lancioni. “Simply put, PR professionals generate awareness of a product and marketers build demand for it. Today, the crossover between these two areas of communication is even more apparent.”Simply put, PR professionals generate awareness of a product and marketers build demand for it. Today, the crossover between these two areas of communication is even more apparent.”