Let’s face it, we all think we know who we are. We know what we love, dislike, and despise. We have our dreams, goals, and everyday needs. But, the question that’s worth asking is: Do you truly know YOU? Do you have a good sense of YOU (Your Own Understanding)?
Why YOU matters.
Without a strong sense of who you are, it is impossible to develop a credible personal brand. So much of your personal brand comes from leveraging your inner strengths and bringing them to life in your daily interactions with others. If you don’t know yourself, this can be tough.
It’s also important to have an understanding of yourself because it helps you be a more effective communicator. If you dread giving speeches/presentations, feel tongue-tied in conversations, and get nervous asking questions, part of your challenge comes from not knowing how to most effectively present yourself.
Having a strong sense of self can also make you a better negotiator, both inside and outside the office. Whether it is a contract negotiation with a customer, salary conversation with your boss, or dispute with a board member, realizing your strengths will help you develop more effective techniques for successfully navigating these stressful situations.