Day 3 concluded in the evening with Special Session 3 on “Unveiling of the book with Author’s Talk”. The session saw the release of Ms. Kathryn Lancioni’s third book ‘The Practice of Public Relations. Ms. Mudita Raj, Assistant Professor, DME Media School, moderated the session by presenting a review of the book. ‘The Practice of Public Relations’, throws light on the practical application and the critical role of public relations in organizations. In her book, the author introduced the ‘Practice of Public Relations Model’, which illustrates the interconnected relationship between public relations various communication functions at various levels of the organization.