COVID-19 has changed everything, especially if you are a PR professional. In short, the world is spinning faster. Kathryn Lancioni of Seton Hall University and Dr. Pooja Arora of HCL and Shiv Nadar Foundation recently shared information about the unintended consequences of the pandemic on the PR industry.

The role of a public relations (PR) practitioner has evolved from a simple disseminator of information to a relationship builder, communication strategist, crisis manager, and media manager. When the pandemic disrupted the world in March 2020, its ramifications were significantly felt in the PR industry as well.

Kathryn Lancioni’s book, PR: The Changing Global Landscape, is published. This book examines the changing landscape of the global PR industry. It features the thoughts and observations of 28 public relations and digital marketing professionals from around the globe.

Our CEO, Christine Perkett, was one of 28 global marketing leaders to contribute a chapter for this new book by Kathryn Lancioni. “Simply put, PR professionals generate awareness of a product and marketers build demand for it.

Paragon’s Simon Hylson-Smith and PJ Kinsella featured in Kathyn Lancioni’s latest book, “Public Relations: The Changing Global Landscape” The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Day 3 concluded in the evening with Special Session 3 on “Unveiling of the book with Author’s Talk”. The session saw the release of Ms. Kathryn Lancioni’s third book, ‘The Practice of Public Relations. Ms. Mudita Raj moderated the session by presenting a review of the book.

The much-awaited ICAN4 – second edition of World’s First 10-day Digital Live International Conference was inaugurated on July 1 in the presence of highly acclaimed media educators, scholars, researchers and professionals from across the globe